Dacia plans to extend aggressively its online sales until 2014 to cover all European markets. Thus, Dacia wants to extend the Dacia Store portal and to take advantage of the rapid development of this type of vehicle retail.
The analysts of the Frost & Sullivan consulting company predict that carmakers are increasingly using the Internet to promote and market their models. Worldwide, about 4%, about 4.5 million cars, could be sold only online by 2020, a very big figure considering that in 2011 only 5,000 units were sold online.
The Dacia customers in Holland can calculate the prices and buy all Dacia models through the Dacia Store portal. In Italy and the UK, the customers can calculate the price and pay advance payments for the Duster and the Sandero models.